The mystery behind the 9:41 AM time Apple (almost) always use in ads

The mystery behind the 9:41 AM time Apple (almost) always use in ads

Have you ever noticed the 9:41 AM time almost always used (previously it was 9:42 AM) on the iPhones in Apple ads and announcements?

Photo credit: Apple website

Photo credit: Apple website

Well, it actually holds a lot of significance – not just an indication that Apple merely wants to do things in a uniform manner.

You see, way back in January 2007, Steve Jobs first unveiled the iPhone at 9:42 AM. The time became Apple’s “standard time”, so that every product revealed after then is set at 9:42 AM.

Photo credit: TechnoBuffalo

Photo credit: TechnoBuffalo

In 2010, the time changed to 9:41 AM when the iPad was unveiled. Since then, the rest of the new reveals used the 9:41 AM time.

Even the MacBook Air’s time is set at 9:41 AM.

So, does that mean that every new tech product displaying time on its screen gets to change Apple’s standard time?

Let’s see…

Photo credit: Apple website

Photo credit: Apple website

In September 2014, Apple unveiled the Apple watch along with the iPhone 6 and iPhone 6 Plus. The phones displayed the standard 9:41 AM time – but, lo and behold! The Apple watch showed 10:09 AM!

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So, will the new Apple standard time be 10:09 AM?

iPad Air 2 and iPad mini 3  Photo credit: Apple website

iPad Air 2 and iPad mini 3
Photo credit: Apple website

Apparently, no! In October, the company revealed the iPad mini 3 and iPad Air 2 – both displayed 9:41 AM.

About author

Joy Adalia
Joy Adalia 319 posts

A non-functioning licensed Chemist but full-time mommy of 2 kids, full-time wife, and full-time freelancer ¯\_(ツ)_/¯

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